ADVENTURE GREEN ALASKA

Sustainability Spotlight: Wrangell Mountain Air

Our Sustainability Spotlight series is aimed at broadening the conversation surrounding sustainable tourism for visitors and businesses by sharing the stories of our Adventure Green Alaska certified businesses. To learn more about Adventure Green Alaska certification please visit our about page.

About Wrangell Mountain Air

Wrangell Mountain Air was founded by Kelly and Natalie Bay in 1992 as a small but ambitious air taxi service in McCarthy, Alaska—one of the most remote towns in the country, nestled deep inside Wrangell-St. Elias National Park. This is no ordinary park; it’s the largest in the United States, dwarfing Yellowstone, Yosemite, and the entire country of Switzerland combined! From the beginning, our mission has been simple: connect people to this vast and wild landscape in a way that’s safe, responsible, and awe-inspiring.

Our services range from daily flights between Chitina and McCarthy—helping visitors skip the notorious McCarthy Road—to private charters, backcountry drop-offs, and flightseeing tours over some of the tallest peaks and largest glaciers in North America. In fact Wrangell – St. Elias NP has over 3,100 glaciers, making it the park with the most glaciers in Alaska as well! Over the years, our fleet has grown to include a mix of aircraft suited for both front-country and deep wilderness operations, including Cessna 172, 185, and 206s, a Piper Super Cub, and a DeHavilland Beaver. The original owners have since passed the torch to a new generation of pilots, but they’re still here, still flying, and still very much a part of our community.

How long has your business been implementing sustainable practices?

Sustainability isn’t an afterthought for us—it’s baked into the reality of operating in McCarthy. This has always been an off-the-grid community, which means every watt of electricity we use, we have to generate ourselves. Solar panels power much of our operation, but on cloudy days, we’re hyper-aware of how much energy we’re consuming, so as not to rely heavily on generators. Water is another limited resource; we pump and haul it from Clear Creek, which makes conservation a daily habit rather than an abstract goal. Waste management is another challenge. We’re responsible for hauling all of our organization’s waste on an eight-hour drive back to Anchorage for proper disposal. That makes waste reduction a necessity. We prioritize composting, recycling, and eliminating excess wherever possible. Our staff not only work here, but most live on site, so we organize bulk grocery runs in combination with our trash hauls to reduce long drives to Anchorage to just once a month. Living communally as we do, we practice sharing resources whenever we can to keep waste minimal. Beyond infrastructure, sustainability informs how we operate in the park itself. We work to minimize environmental impact in our flightseeing and backcountry services, ensuring that visitors experience the grandeur of Wrangell-St. Elias without leaving a lasting footprint.

What advice do you have for businesses that are beginning their sustainable journey?

“Reduce, reuse, recycle” isn’t just a catchy phrase—it’s an order of operations. Start with reduction. Where can you use less? Less energy, less waste, fewer single-use materials? Small changes—switching to LED lighting, cutting unnecessary packaging, going paperless, encouraging carpooling—add up fast. Only once you’ve minimized waste should you focus on reuse: repurposing materials, finding second (or third) lives for equipment, and encouraging sustainable habits within your team. Recycling is last on the list for a reason—it’s important, but it’s a last resort, not the first step. Sustainability doesn’t have to be overwhelming. Start small, track your progress, and always ask how we can do more and build from there.

What sustainable practice is your business most proud of?

A few years ago, one of our pilots, Bill McKinney, posed a challenge: Could we make our flight operations carbon-neutral? It was an ambitious idea, and we started small. First, we crunched the numbers—calculating our carbon emissions per flight hour. The result? Offsetting our flights would cost between $1.75 and $2.75 per hour. Not a huge sum, but a meaningful one.

We began with a tip jar in the office, labeled as a kind of “thank-you to the Earth” fund. Bill, ever dedicated, often donated much of his own tips. Our company matched contributions up to $1,500. Then we expanded—offering credit card donations, adding offset contributions to invoices, and this year partnering with travel agents to integrate carbon offsets directly into bookings.

The results have exceeded our expectations. In previous summers, we hustled to meet our fundraising goals. Now, with these new partnerships, we’ve already surpassed our target—and summer is still months away. Even as the average individual donation shrinks, the number of people participating is growing, which is exactly the kind of broad-based engagement we hoped to inspire. We hope that getting more people involved will lead to more discussions about what else one can do to make their vacation to Alaska more sustainable. 

Which pillar of the Adventure Green Alaska program aligns most with your business?

While we value every pillar — it’s the environment that defines our work. Our entire business exists because of the natural beauty of Wrangell – St. Elias National Park, and we take that responsibility seriously. We know that flying burns fossil fuels, and we don’t pretend otherwise. We chose to do something about that. Through our carbon offset program, we’ve kept our air operations carbon-neutral. Every flight we operate is an opportunity to educate passengers—not just about the grandeur of the park, but about the very real changes happening here, from retreating glaciers to shifting ecosystems.

To ensure we’re sharing accurate information, our pilots receive annual training from National Park geologists. And because Wrangell-St. Elias doesn’t require backcountry users to attend ranger-led briefings, we step up—educating our clients on Leave No Trace principles and implementing our own internal system to prevent overuse of sensitive areas. We’re not just flying over this land; we’re working to protect it.

Collaboration with the Adventure Green Alaska program

Being part of Adventure Green Alaska means more than just a certification—it connects us to a network of businesses that share our values. We’ve built partnerships with like-minded operators across the state, helping travelers move through Alaska in ways that align with their environmental commitments.

Sustainable tourism isn’t just about minimizing harm; it’s about actively doing good—supporting local economies, educating visitors, and making sure that the landscapes we cherish remain intact for future generations. We’re grateful to be part of a program that prioritizes exactly that.

To learn more about Wrangell Mountain Air, visit their Green Business profile and their website.

Adventure Green Alaska Program Announces New Members

The Adventure Green Alaska program has awarded certification to six new members and thirty-nine certification renewals in the fall 2024 cohort. Adventure Green Alaska certified companies subscribe to the belief that outstanding businesses can be sustainably operated to benefit employees and visitors, and have voluntarily met standards for certification.

Adventure Green Alaska welcomes Alaska Storytellers, Great Alaskan Lumberjack Show, Seldovia Nature Tours, LLC, Shearwater Cove, Tutka Tours, LLC, and University of Alaska Museum of the North as new certified Adventure Green Alaska businesses!

Additionally, Adventure Green Alaska congratulates thirty-nine businesses on completing the steps for renewal as AGA-certified businesses!

Click here to read the full press release.

Sustainability Spotlight: Seward Ocean Excursions

Our Sustainability Spotlight series is aimed at broadening the conversation surrounding sustainable tourism for visitors and businesses by sharing the stories of our Adventure Green Alaska certified businesses. To learn more about Adventure Green Alaska certification please visit our about page.

About Seward Ocean Excursions

Seward Ocean Excursions was founded in 2016 by a local Seward family, Bixler and Krystin McClure. Bixler has strong family ties to Seward spanning multiple generations, and Krystin has roots in Fairbanks, Alaska. Bixler has an M.A. degree in Environmental Geography from the University of Hawaii at Manoa. His thesis was on the environmental and social impacts of SCUBA diving in several locations around Hawaii, and he worked as a researcher for several sustainable tourism groups through the University. Krystin has an M.S. in Ocean and Resources Engineering from University of Hawaii at Manoa, which focused on the sustainable use of the ocean’s resources. Their education and work experience fostered an interest in sustainable tourism.

Bixler and Krystin dreamed for years about sharing their beautiful neck of the woods (and ocean) with visitors, and in 2016 they decided to give it a go and started Seward Ocean Excursions. In 2016 Seward Ocean Excursions was just Bixler and Krystin and one boat. Over the course of several years, they expanded to three boats and a handful of other captains. Seward Ocean Excursions offers year-round small group (a maximum of 6 guests per boat) wildlife and sightseeing tours in Seward, Alaska.

How long has your business been implementing sustainable practices?

We have been implementing sustainable practices since the very beginning, even before purchasing our first boat. We wanted to share the small group experience on a very fuel-efficient boat. We conducted a lot of research, ran a lot of Excel spreadsheets, looked at a lot of boats, and talked to many boat builders before finally deciding on the boat that met our criteria. Since starting operations in 2016 all of our other practices have been in place (i.e. recycling, being open year-round, providing donations, conducting beach cleanups, etc.)

What advice do you have for businesses that are beginning their sustainable journey?

Brainstorm ideas on how you can lessen your impact from your operations. Never forget that it isn’t just the natural environment we are talking about. Be sure to keep in mind your impact on the social, cultural, and economic environments that you operate in as well.

What sustainable practice is your business most proud of?

While we are proud of everything we do, we are most proud of our positive impact on the community. From running free trips for local families, to involving the community in beach cleanups, to donating to countless local causes, Seward Ocean Excursions is a positive and impactful member of the local community. While all our other practices are important as well, we believe helping the community that we live and operate in has a great effect, especially being located in a small town.

Which pillar of the Adventure Green Alaska program aligns most with your business?

It is hard to pick one, but if we had to, we would say the environment. The environment (living and non-living) is why people come out on the water with us. They want to experience all the amazing aspects our beautiful waters and land have to offer. Besides having fun and enjoying the views, we share tons of information with our guests and hope to instill in them the inspiration to learn more about the natural world. Also, we hope to plant in them both the importance of sustainable practices in their future tours and travel, as well as in day-to-day life, to make sure future generations have the same opportunities that we do.

Collaboration with the Adventure Green Alaska program

Besides Adventure Green Alaska showcasing companies like ours and other responsible local operators of many different branches of Alaskan tourism, being a part of Adventure Green Alaska has helped us codify and grow our sustainable practices.

To learn more about Seward Ocean Excursions, visit their Green Business profile and their website.

Sustainability Spotlight: Sockeye Cycle Co.

Our Sustainability Spotlight series is aimed at broadening the conversation surrounding sustainable tourism for visitors and businesses by sharing the stories of our Adventure Green Alaska certified businesses. To learn more about Adventure Green Alaska certification please visit our about page.

About Sockeye Cycle Co.

In 1987 company founder Thom Ely moved to Haines full-time and bought an existing bike shop and Sockeye Cycle was born. In 1988 the first tours were offered in Haines, then expanded to the neighboring Northern Lynn Canal community of Skagway in 1992. Since that time, Sockeye Cycle has continued to develop daily tour and bike rental operations out of two retail bike shops in Haines and Skagway along with extended tours around the region. In 2019, the business was sold to long time General Manager Dustin Craney who continues Sockeye Cycle’s mission to share the joy of experiencing nature on a bike. Today, we are the oldest operating full-service bicycle business in Alaska. We take pride in the high quality sales, service, rentals and tours that we provide in the communities of Haines and Skagway, and throughout the North. Our staff is always welcoming and ready to help you with all your cycling needs.

How long has your business been implementing sustainable practices?

We consider cycling itself a sustainable practice and have been cycling focused since day one. Our business encourages travelers to see a new place by bicycle and helps locals get bikes on the road by offering service and bicycle sales. 

What advice do you have for businesses that are beginning their sustainable journey?

Put your money where your values are and invest in sustainable alternatives from the beginning. Tourism in Alaska is rooted in nature. You won’t have a business for long if sustainable practices aren’t in place to protect the product we’re selling.

What sustainable practice is your business most proud of?

Our tours are active and require us to provide water for all of our guests. We offer a compostable water bottle to each guest on tour that features a formline design of a Sockeye salmon drawn by a local Tlingit Alaska Native. Water bottles are free to use, but if our guests would like to keep them as a souvenir, we sell the bottles for a $3 donation. Donations are collected throughout the season and proceeds benefit the Tlingit Native Language revitalization efforts in our local areas as well as various conservation efforts in Southeast. Sockeye Cycle matches all guest donations and is able to donate about $20,000 each year to these initiatives.

Which pillar of the Adventure Green Alaska program aligns most with your business?

Our business aligns with all of the program pillars of Adventure Green Alaska but certainly most closely with the environment. We believe that more people riding bikes both leisurely and as a form of transportation has tangible value on the environment. A close second would be Alaska history and culture. We provide a rigorous training program to our guides that covers the Klondike Gold Rush which is near and dear to Skagway as well as local Alaska Native Tlingit history and culture. 

Collaboration with the Adventure Green Alaska program

We’re proud of our effort to promote sustainable tourism and are grateful to belong to a network of tour operators that hold the same values. We appreciate that Adventure Green Alaska connects like-minded businesses to each other.

To learn more about Sockeye Cycle Co., visit their Green Business profile and their website.

Adventure Green Alaska Program Announces New Members

The Adventure Green Alaska program has awarded 4 new members in the Spring 2022 cohort. AGA- certified companies subscribe to the belief that outstanding businesses can be sustainably operated to benefit employees and visitors, and have voluntarily met standards for certification.


AGA welcomes Alaska Luxury Tours, Alaska Native Heritage Center, Visit Anchorage, and Wrangell Mountain Air as new certified Adventure Green Alaska businesses! Additionally, AGA congratulates the Alaska Wildlife Conservation Center, Alaska Photo Treks, Kodiak Brown Bear Center, Steamboat Bay Fishing Club, and Waterfall Resort Alaska on completing the steps for renewal as AGA-certified businesses!

Click here to read the full press release.

26 Businesses Receive Adventure Green Alaska Certification

The Alaska Travel Industry Association is pleased to announce the recent certification of 26 businesses to the Adventure Green Alaska program, the only sustainable tourism certification program for tourism businesses operating in Alaska. These businesses operate in communities across the state, including Anchorage, Fairbanks, Juneau, Whittier, Seward, Sitka, Ketchikan, and Denali. Congratulations, all!

AGA Announces New and Renewing Certified Businesses

Adventure Green Alaska (AGA) announced 23 new and recertified businesses on February 12, 2020. AGA-certified businesses are recognized for best management practices and responsible operations, meeting rigorous standards of economic, environmental, and social sustainability. Congratulations to all!